25 March 2013
Chandler, March 25th, 2013 – From February 25th to March 6th, GIMXPORT organized a series of business meetings in China with the Gaspe Lobster delegation, representing the lobster fishing industry of the Gaspe Peninsula. The meetings were held in the following cities and administrative regions of China: Beijing, Dalian, Shanghai, Hong Kong and Macau.
This mission was twofold: the first part was to meet Chinese buyers who have demonstrated the most potential to export our frozen lobster on the Chinese market, as well as to reconnect with existing clients. The second part of the mission was to validate interest and the logistical feasibility of exporting live lobster this spring. The mission was successful because the Gaspe Lobster delegation made over twenty interesting business meetings throughout the Chinese territory.
This most recent mission to China was the natural progression following the participation of the Gaspe Lobster delegation, as an exhibitor, at the China Fisheries & Seafood Expo 2012, Asia’s largest fair in the fisheries sector, held in Dalian.
The Gaspe Lobster delegation was composed of three lobster Processors and the President of the Regroupement of Professional Fisherman of the Southern Gaspe (RPPSG), also accompanied by GIMXPORT’s mission Leader:
- Mr. Donald Walker, Regroupement of Professional Fisherman of the Southern Gaspe
- Mr. Maxime Smith, Unipêche MDM Ltée
- Mr. Roch Lelièvre, Lelièvre Lelièvre et Lemoignan Ltée
- Ms. Rachel Ann Tardif, Lelièvre Lelièvre et Lemoignan Ltée
- Mr. Réal Nicolas, Poisson Salé Gaspésien Ltée
- Mrs. Lynn Albert, Poisson Salé Gaspésien Ltée
- Ms. Julie-Sophie Tremblay, GIMXPORT
In early June 2013, GIMXPORT plans to organize another mission. This time around, the potential Chinese buyers of live and frozen lobster will be invited to the Gaspesie, in order to further strengthen the sino-gaspesian relations developed in China. More specifically, they will visit our plants to learn about our lobster processing practices. Also, boat trips with lobster fishermen will be organized so they can experience by themselves our artisanal fishing methods passed down through generations.
The economic growth of China is substantial and there is a very high demand for luxury goods. The delegation is convinced of the huge potential offered by the Chinese market, and is looking forward to continuing its marketing efforts in China. This mission is part of a three-year commercialization plan which aims to diversify markets for our Gaspesian lobster.
This latest mission and its entire process were made possible thanks to the financial support and excellent collaboration of Canada Economic Development for Quebec Regions (CED), the Ministry of Agriculture, Fisheries and Food (MAPAQ).and the Quebec Ministry of Municipal Affairs, Regions and Land Occupancy (MAMROT).